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Organizational culture of Nike

Organizational culture of Nike

Q Values, attitudes, and beliefs define the organizational culture. Espoused values are just talk, but values that are driven by plans, decisions, and actions define “who we are as an organization,” hence the establishment of a business environment that develops, fosters, and maintains these core values should not happen by chance, but be carefully nurtured and built over time. These embedded core values steer the organizational direction and develop the business environment within an organization. Please review the Nike case study thoroughly and answer the following questions: 1) What leadership decisions and actions in the case embedded core values in the organizational culture at Nike? (2 – 4 pages) 2) What role did accountability efforts play in maintaining and sustaining those core values? (2 – 3 pages) 3) Based upon your reading of the Nike case, identify 10 core values that you believe define Nike as an international brand. (1 page) 4) Which of these values directly relate to Christian values? (1 page)

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The leadership decisions and the actions of Nike have played an important role. It is Eric Sprunk and Hannah Jones, who has designed and reshaped the organizational culture of this organization. Although Nike was performing better till 2011, still, these individuals have decided to focus more on the sustainability, governance, and innovation I order to strengthen the core values in the organizational culture. The roles and responsibilities of the leaders of an organization cannot be overlooked for embedding the core values in the organizational culture (Brady & Shar Haley 2013).